Hearth & Hand with Magnolia Fall of 2019 focused on a shop-in-shop strategy in order to tell clean stories across multiple categories by merchandising through a shop concept: fauxtanical shop on the front of the house, fall entertaining on the table, and fall decor on the back interior. This set also expanded the brand portfolio by introducing new categories like everyday gifting, toss pillows and throws, and accent furniture and rugs into the space.